Questionnaires: definition, advantages and examples | question per (2023)

Questionnaires: definition, advantages and examples | question per (1)

What is a quiz?

A questionnaire is a survey tool consisting of a series of questions or other types of prompts designed to collect information from a respondent. A survey questionnaire is typically a mix ofclosed questionseopen questions.

Open, long questions give the respondent the opportunity to explain his thoughts. Survey questionnaires were developed by the Statistical Society of London in 1838.

The data collected from a questionnaire for data collection can be bothqualitativelike thisCrowdin the nature. A questionnaire may or may not be delivered in the form of aOpinion poll, but a survey always consists of a questionnaire.

Benefits of good survey design

  • A survey questionnaire allows you to collect a lot of data in a shorter amount of time.
  • Bias is less likely to creep in when you have a standard set of questions to use with your audience. You can apply logic to questions based on respondents' answers, but the quiz remains the default for a group of respondents that fall into the same segment.
  • Survey software for online surveys is fast and inexpensive. It provides a rich feature set for designing, distributing, and analyzing response data.
  • It can be customized to reflect your brand voice. Thus, it can be used to strengthen your brand image.
  • Responses can be compared to historical data and reflect changes in respondents' choices and experiences.
  • Respondents can answer the questionnaire without revealing their identity. In addition, many survey software comply with important privacy and data protection regulations.

Questionnaires: definition, advantages and examples | question per (2)

Characteristics of a good questionnaire

Yourresearch projectit depends on the type of information you need to collect from respondents. Qualitative questionnaires are used when there is a need to gather exploratory information to prove or disprove a hypothesis. Quantitative questionnaires are used to validate or test a previously generated hypothesis. However, most questionnaires follow a few key features:

  • Uniformity:Questionnaires are very useful for gathering demographic information, personal opinions, facts or attitudes from respondents. One of the most important characteristics of a questionnaire is the uniform design and standardization. Every respondent sees the same questions. That helpsdata collectioneStatistical analysisthis data. For example theRetail Store Evaluation Questionnaire Templatecontains questions to evaluate the retail experience. The questions relate to the purchase price, the variety of product choices and the quality of the goods. These questions are the same for all customers.
  • Exploration:It must be exploratory to collect qualitative data. There is no limit to the questions that can be included in your survey. For example, they use a questionnaire to collect data and send it to the woman in the family to understand her spending and saving habits in relation to her family income. Open-ended questions provide more information and allow respondents to explain their practices. A very structured list of questions can limit data collection.
  • Order of questions:A structured flow of questions usually follows to increase the number of answers. This sequence of questions are screening questions, warm-up questions, transition questions, jumping questions, challenging questions, and sorting questions. For example oursQuestionnaire template for motivation and shopping experiencefirst deals with demographic questions and then asks about the length of stay in store areas and the reasons for purchases.

Types and Definitions

As mentioned earlier, surveys can be structured or free-flowing. Let's take a closer look at what this means for your searches.

  • Structured questionnaires:Collect structured questionnairesquantitative data. The questionnaire is planned and designed to collect accurate information. It also initiates a formal query, supplements the data, verifies previously collected data, and helps validate previous hypotheses.
  • Unstructured questionnaires:Collect unstructured questionnairesqualitative data. They use a basic structure and some branching questions, but nothing that limits a respondent's responses. The questions are more open-ended to collect specific data from the participants.

Types of questions in a quiz

You can use many types of questions in a quiz. Using multiple question types can help increase responses to your survey as they tend to increase participant participation. OThe best customer satisfaction survey templatesare most commonly used for better insights and decision making.

Some of the most commontypes of questionsthey are:

  • Open questions:open questionsHelp collect qualitative data in a questionnaire that allows the respondent to answer freely with little or no restrictions.
  • Dichotomous questions:Ödichotomous questionit's usually a "yes/no"closed question. This question is normally used in case of a necessary validation. It is the most natural form of a questionnaire.
  • Questions with multiple answers:Questions with multiple answersare a type of closed-ended questions that require the respondent to choose one (single-select multiple-choice question) or many (multi-select multiple-choice questions) answers from a given list of options. The multiple-choice question consists of an incomplete stem (question), one or more correct answers, incorrect answers, close alternatives, and distractors. Of course, not all multiple choice questions have all answer types. For example, you probably won't get right or wrong answers when you search for customer feedback.
  • scale questions:These questions are based on the principles of the four measurement scales -nominal, ordinal, interval and ratio. Some of the question types that take advantage of the basic properties of these scales are:Sort order questions,Questions about the Likert scale,Questions about the semantic differential scale, zStack scale questions.
  • Image Questions:This question type is easy to use and encourages respondents to respond. It works similar to a multiple choice question. Respondents are asked a question and the answer options are images. This helps respondents quickly select an answer without overthinking their answers and provides more accurate data.

Types of Questionnaires

Questionnaires: definition, advantages and examples | question per (3)

Surveys can be managed or distributed in the following ways:

  • online questionnaire:In this type, respondents receive the questionnaire via email or other means online. This method is generally inexpensive and time efficient. Respondents can also answer as they wish. Without the pressure to respond immediately, answers can be more accurate. However, the downside is that respondents can easily skip these surveys. Read more aboutOnline search.
  • Telephone survey:A researcher calls a respondent to collect responses directly. Responses are quick when you have a responder on the phone. However, respondents are often reluctant to give too much information over the phone. It's also an expensive type of research. Typically, you can't collect as many responses as you can with other types of surveys, so your sample may not represent the broader population.
  • Internal questionnaire:This type is used by a researcher visiting the respondent's home or place of work. The advantage of this method is that the respondent is in a comfortable and natural environment and detailed data can be collected. However, the downside is that it is expensive and slow to drive.
  • Email Questionnaire:These are gradually becoming obsolete, but are still used in somemarket researchstudies. In this method, a researcher sends a request for a physical data collection questionnaire to a respondent to fill out and return. The advantage of this method is that respondents can do this in their own time in order to answer truthfully and completely. The downside is that this method is expensive and time-consuming. There is also a high risk of not collecting enough responses to extract actionable insights from the data.

How to design a quiz

Questionnaires: definition, advantages and examples | question per (4)

Questionnaire design is a multi-step process that requires attention to detail at every step.

Researchers always hope that the answers to a research questionnaire will yield actionable data. If the questionnaire is too complicated, there's a good chance the respondent will get confused and give up or give inaccurate answers.

As aCreator of the survey, you may want to test the survey ahead of time by sharing it with a focus group during development. You can experiment with a few different survey designs to see which resonates best with your audience. Pre-testing is a best practice because it gives the survey creator an early indication of whether changes to the survey are needed.Opinion poll.

Steps in questionnaire design

1. Identify the scope of your research:

Think about what you want your survey to contain before you start designing how you want it to look. The clarity of the topic is extremely important as this is the first step in creating the questionnaire. Once you are clear about the purpose of the questionnaire, you can begin the design process.

2. Keep it simple:

The words or phrases you use when writing the questionnaire should be easy to understand. If the questions are unclear, respondents can simply choose any answer and skew the collected data.

3. Ask only one question at a time:

Sometimes a researcher may be tempted to add two similar questions. This seems like a great way to consolidate answers to related questions, but it could confuse your respondents or result in inaccurate data. If any of your questions contain the word "and", look again. This question likely has two parts that can affect the quality of your data.

4. Be flexible with your options:

When designing the survey, the survey designer must be flexible in terms of “choice of options” for respondents. Sometimes respondents don't necessarily want to choose from the answer options provided by the survey creator. An “Other” option often helps respondents participate in the survey.

5. Open or closed question is a tough choice:

The survey designer may end up in a situation where he has to make clear choices between open-ended and closed-ended questions. The question type should be chosen carefully as it sets the tone and importance of asking the question in the first place.

If the questionnaire requires respondents to explain their thoughts: aq openOfManagementit is the best choice. If the researcher wants a specific answer, closed-ended questions should be your first choice. The key to asking closed questions is generating data that is easy to analyze and trend.

6. It's important to know your audience:

A researcher must know his target group. For example, if the target audience primarily speaks Spanish, sending the survey in a different language would reduce response rates and data accuracy. Something that seems clear to you might be confusing to your respondents. Use simple language and terminology that your respondents will understand, and avoid jargon and industry-specific language that might confuse them.

For effective market research, researchers need a representative sample collected using one of the manySampling-Techniken, as a sample questionnaire. It is imperative to plan and define these target respondents based on thedemographicsmandatory.

7. Choosing the right tool is crucial:

QuestionPro is a simple but advanced applicationSoftware platform for surveysresearchers can use to create a questionnaire or choose from over 300 existing questionnaire templates.

Always leave personal questions at the end. Sensitive questions can cause respondents to give up before completing them. With these questions at the end, the respondent has had time to become more comfortable with the interview and is more likely to be answering personal or demographic questions.

Differences between a questionnaire and a survey

QuizOpinion poll
MeaningA questionnaire can be a survey tool consisting of a series of questions to collect information from a respondent.A survey is a research method used to collect data from a predefined group of respondents to generate information and insights on various topics of interest.
What is it?The data collection toolData Collection and Analysis Process
special featuresearch subsetConsists of questionnaire and survey design, logic and data collection
time and costfast and inexpensiveMuch slower and more expensive
Usecarried out on the target groupDistributed or performed on respondents
QuestionsClosed and very rarely openclosed and open
AnswerGoalsubjective or objective

For more information, see:Difference between survey and questionnaire

sample questionnaire

The best way to understand how quizzes work is to look at the types of quizzes available. Some examples of questionnaires are:

  1. Customer Satisfaction Questionnaire:This type of survey can be used in any situation where there is an interaction between a customer and an organization. For example, you could send out a customer satisfaction survey after someone ate at your restaurant. You can use the study to determine if your team is providing excellent customer service and an overall positive experience.


  2. Satisfaction with using the product:You can use this template to better understand usage trends for your product and related products. This also allows you to gather customer preferences about the types of products they like or would like to see on the market.


  3. Evaluation of corporate communication:Unlike the other examples, a corporate communications assessment looks at both internal and external communications. It can be used to verify that the organization's policies are being enforced at all levels, both employees and customers.


The survey questions above are generally easy to use, understand and complete. In addition, standardized answers from a research questionnaire rather than a face-to-face interview facilitate the compilation of actionable data.

The most significant limitation of a data collection questionnaire is that respondents must read and answer all of the questions. For example, you send an email invitation asking respondents to respond to questions on social media. If a target participant doesn't have the right social media profiles, they won't be able to answer your questions.

Learn more:350+ free survey examples and templates



What is questionnaire and its advantages? ›

The questionnaire is viewed as a primary research tool for researchers to gather data from a target audience. Questionnaires typically include open ended questions, closed ended questions, or a combination of both.

What is questionnaire with example? ›

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information. Questionnaires are commonly used in market research as well as in the social and health sciences.

What are the 3 major advantages of the questionnaire method? ›

It is an economical way of accumulating information. It is economical both for the sender and for the respondent in time, effort and cost. The cost of conducting the study with the help of questionnaire method is very low. In questionnaire the researcher has to spend for paper printing and postage only.

What are the 5 types of questionnaire questions? ›

Guide to the Five Types of Survey Questions
  • Open-Ended Questions.
  • Multiple Choice Questions.
  • Ordinal Scale Questions.
  • Interval Scale Questions.
  • Ratio Scale Questions.
Jun 12, 2022

What is questionnaire and its advantages and disadvantages? ›

Comparison Table for Advantages and Disadvantages of Questionnaire
It is easy to plan and executeIt allows respondents to change their previous answer if it contradicts the after answers
Respondents can select their own language and versionIt cannot be used for illiterate and small children
3 more rows
Mar 9, 2022

What are the 5 advantages of using surveys? ›

  • Relatively easy to administer.
  • Can be developed in less time (compared to other data-collection methods)
  • Cost-effective, but cost depends on survey mode.
  • Can be administered remotely via online, mobile devices, mail, email, kiosk, or telephone.
  • Conducted remotely can reduce or prevent geographical dependence.

What are the 2 examples of questionnaire survey? ›

Some examples of a questionnaire are:
  • Customer Satisfaction Questionnaire: This type of research can be used in any situation where there's an interaction between a customer and an organization. ...
  • Product Use Satisfaction: You can use this template to better understand your product's usage trends and similar products.

How do you start a questionnaire example? ›

Include the following useful information in your introduction:
  • Your name or the name of the company or organization you represent.
  • The goal of the survey or what you're trying to find out.
  • How you'll be using the responses to make a difference.
  • If the responses are anonymous, confidential, or tracked.

What are the 4 types of questionnaire? ›

While there isn't an official book of survey questions or survey taxonomy, I find it helpful to break down survey questions into four classes: open-ended, closed-ended (static), closed-ended (dynamic), and task-based.

What is the main purpose of a questionnaire? ›

The purpose of a questionnaire is to gather data from a target audience. It will include open ended questions, closed ended questions, or a combination of both. As participants fill out a questionnaire, they're giving valuable titbits of data. The data collected can be quantitative or qualitative.

What are the three kinds of questions used in questionnaires? ›

Here are the types of survey questions you should be using to get more survey responses: Open-ended questions. Closed-ended questions. Rating questions.

What are the 4 qualities of a good questionnaire? ›

A good questionnaire should be valid, reliable, clear, interesting and succinct.
  • Valid. A valid questionnaire should ask what it intends to ask, i.e. the questions should be phrased in such a way that the respondent understands the objective of the question. ...
  • Reliable. ...
  • Interesting. ...
  • Succinct.
Apr 30, 2006

What are the three main aspects of a questionnaire? ›

There are three main aspects of a questionnaire: 1. General form 2. Question sequence 3. Question formulation and wording.

What is a major disadvantage of the questionnaire method? ›

The questionnaire has the following disadvantages : Useful only for educated respondents - The main flaw or restriction of the questionnaire is that it can only collect data from educated people. Uneducated or illiterate people cannot complete a thorough questionnaire.

Which of the following is a disadvantage of a questionnaire? ›

Dishonest answers

While there are many positives to questionnaires, dishonesty can be an issue. Respondents may not be 100% truthful with their answers.

What is a major advantage of using a questionnaire quizlet? ›

Questionnaires are less costly and are advantageous for geographically dispersed samples. Questionnaires offer the possibility of anonymity, which may be crucial in obtaining information about certain opinions or traits.

What are the two advantages of survey method? ›

Some advantages of the survey method are: They provide a broad range of information. Surveys can yield a great range of data, and researchers can use surveys to gather information related to socioeconomic opinions, advertising and marketing and planning or testing product features. They're cost-effective and efficient.

What are the advantages of structured questionnaire? ›

There are two primary advantages to structured questions: They require a lower cognitive load on the respondent. They reduce the amount of thinking that a respondent needs to undertake to complete the task. This generally leads to higher response and more accurate data.

What are the types of questionnaire questions? ›

6 main types of survey questions
  • Open-ended questions.
  • Closed-ended questions.
  • Nominal questions.
  • Likert scale questions.
  • Rating scale (or ordinal) questions.
  • 'Yes' or 'no' questions.
Aug 17, 2022

What is a simple questionnaire? ›

A questionnaire is a research instrument consisting of a series of questions for the purpose of gathering information from respondents. Questionnaires can be thought of as a kind of written interview. They can be carried out face to face, by telephone, computer or post.

What is questionnaire answer in one sentence? ›

A questionnaire is a written list of questions which are answered by a lot of people in order to provide information for a report or a survey.

What is the structure of a questionnaire? ›

A structured questionnaire is a document used to collect data from respondents and consists of a set of standardized questions with a predetermined framework that sets the precise language and sequence of the questions. Specifically, worded questions are asked in structured questionnaires.

How many questions should a questionnaire have? ›

A good questionnaire can be of 25 to 30 questions and should be able to be administered within 30 min to keep the interest and attention of the participants intact.

What is the best way to create a questionnaire? ›

7 tips for writing a great survey or poll
  1. Ask more closed-ended questions instead than open-ended questions. ...
  2. Ensure your survey questions are neutral. ...
  3. Keep a balanced set of answer choices. ...
  4. Don't ask for two things at once. ...
  5. Keep your questions different from each other. ...
  6. Let most of your questions be optional to answer.

What are the elements of a good questionnaire? ›

Qualities of a Good Questionnaire
  • The length of questionnaire should be proper one.
  • The language used should be easy and simple.
  • The term used are explained properly.
  • The questions should be arranged in a proper way.
  • The questions should be in logical manner.
  • The questions should be in analytical form.

What are the 3 steps in designing questionnaire? ›

Six steps to good questionnaire design
  • #1: Identify your research aims and the goal of your questionnaire. ...
  • #2: Define your target respondents. ...
  • #3: Develop questions. ...
  • #4: Choose your question type. ...
  • #5: Design question sequence and overall layout. ...
  • #6: Run a pilot.
Jul 20, 2021

Why are questionnaires reliable? ›

Questionnaires are generally considered to be high in reliability. This is because it is possible to ask a uniform set of questions. Any problems in the design of the survey can be ironed out after a pilot study. The more closed questions used, the more reliable the research.

What are the two main types of questionnaires? ›

Questionnaires can be classified as both, quantitative and qualitative method depending on the nature of questions. Specifically, answers obtained through closed-ended questions (also called restricted questions) with multiple choice answer options are analyzed using quantitative methods.

What are the 7 types of questions? ›

Let's start with everyday types of questions people ask, and the answers they're likely to elicit.
  • Closed questions (aka the 'Polar' question) ...
  • Open questions. ...
  • Probing questions. ...
  • Leading questions. ...
  • Loaded questions. ...
  • Funnel questions. ...
  • Recall and process questions. ...
  • Rhetorical questions.
Oct 23, 2018

What are Level 3 questions examples? ›

Level 3 Questions: Example
  • Is there such a thing as “love at first sight”?
  • Does a woman need to marry a prince in order to find happiness?
  • Are we responsible for our own happiness?
  • What does it mean to live happily ever after?
  • Does good always overcome evil?

What are the 3 C's of survey? ›

Namely, 3 C's stand for corporation, customer and competitors that are known as elements of strategic triangle.

What is the main quality of a good questionnaire? ›

A good questionnaire is one which help directly achieve the research objectives, provides complete and accurate information; is easy for both interviewers and respondents to complete, is so designed as to make sound analysis and interpretation possible and is brief.

What are the five most effective questioning techniques? ›

10 questioning techniques
  • Open questions. Asking open questions is a great way to gather more details about a specific situation. ...
  • Closed questions. Closed questions can be useful when you need a simple answer. ...
  • Probing questions. ...
  • Funnel questions. ...
  • Leading questions. ...
  • Clarifying questions. ...
  • Rhetorical questions. ...
  • Recall questions.
Aug 9, 2022

How do you ask questions examples? ›

Keep reading for examples of questions and answers using the WH question words, the verb to be, and more.
Here are a few examples of questions and answers.
  • What is your mother's name? Her name is Lisa.
  • What time is it? It's half past four.
  • What are you doing now? I'm watching TV.

What are the 5 questioning techniques? ›

5 essential questioning techniques for legal professionals
  • #1 Open-ended versus closed-ended questioning.
  • #2 Funnel questioning.
  • #3 Asking probing questions.
  • #4 Asking leading questions.
  • #5 Asking rhetorical questions.
Aug 12, 2016

What is the full meaning of questionnaire? ›

: a set of questions for obtaining statistically useful or personal information from individuals. : a written or printed questionnaire often with spaces for answers. 3. : a survey made by the use of a questionnaire.

What are the 3 main aspects of questionnaire? ›

There are three main aspects of a questionnaire: 1. General form 2. Question sequence 3. Question formulation and wording.

What are the two main objectives of a questionnaire? ›

Purpose Of Questionnaire

The main purpose of a questionnaire is to extract data from the respondents. It's a relatively inexpensive, quick, and efficient way of collecting large amount data even when the researcher isn't present to collect those responses first hand.

What are the features of a good questionnaire? ›

A good questionnaire is one which help directly achieve the research objectives, provides complete and accurate information; is easy for both interviewers and respondents to complete, is so designed as to make sound analysis and interpretation possible and is brief.


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