56 Examples of strategic objectives for the copy of your company |Clearpoint strategy (2023)

Strategic objectives are statements that indicate what is crucial or important in their organizational strategy.In other words, you are goals you want to achieve in a certain period of time 3-5 years.Of balanced indicators- Along with measures and initiatives.

This list of examples of strategic objectives should help you rethink the different types of goals that work best in your business.Let's talk about how you can choose the right for your organization.Software -ToolTo help them follow their progress.

Select the strategic objectives that are best suited for you

Here you will find some practical advice based on years of experience: don't put 56 goals on your scorecard - that's too much.You need to choose.We recommend no more than 15 goals - you can read more on how to createHere.But how do you know what goals are suitable for your organization?It depends on your industry and your strategy.

Use this list of goals to get brainstorming, which is most important to your industry and your specific strategy and then create a number of goals that best represent your organization.

Strategic objectives based on your industry

What business are you in?If you work in a fast -growing industry such as IT, technical services or construction work, you should select goals that meet your growth goals and include movement in a positive direction.For example, these may be a new product or growing gross revenue next year.B.reducing administrative costs in a certain percentage.

Strategic objectives based on your strategy

What is your strategy in your industry?Two similar companies in the same sector can have two very different strategies.6 specialist tips for strategic planningto look while you go through the process.)

To explain better, you will find an example of business goals based on strategy.Think of two financial services companies: Goldman Sachs and E*Handel.Beiide take care of customers' finances and investments, but (in general) Goldman prioritizes high touch, personal relationships, while commercial relationships and*use high -tech and self -service relationships.Or the HR department, Goldman Sachs can set goals based on retention and relationships with clients and technical skills trade and product development.

Your business may have the same mission and the same goal as another, but if you require a different approach to achieve this goal, you must have a unique number of strategic goals.

Strategic goals for communities

It is not uncommon for municipalities or agencies to have no strategy, but this is a myth.If you analyze individual cities more closely, you will find that some will grow quickly ... and others not.Cities with strong growth have strategic objectives from their specific socioeconomic situation, is chosen.Yes -Petically all communities have goals that are based on budget reconciliation and safety improvement.But the most successful cities refine these high groove goals.?The selection of objectives that acts as answers to these questions is the most strategic (and most successful) approach to cities.

It is also important to note that the strategy of a municipality should be specific to its economy and population and that it should be in many ways.D objectives cannot focus on a single source of income, such as tourism or production.For example, cities along the coast of golf have recognized that confidence in tourism is harmful when oil pollution occurs.They need a more resilient economy to build a healthy community.Support economic and ecological changes.

Strategic Objectives for Health Care

The health sector is constantly changing.For health organizations, however, it is of crucial importance to continue to ensure effective and reliable care, even if certain external factors - medical practices, technology and state regulations - develop.strategic planningIt is the best way for you to define a course for pending services and at the same time make possible changes that can occur in the coming years.

Economic trends, government guidelines, and technological advances can help create a context for health system goals, but every organization needs to consider what you want to achieve strategically.Your employees, skills and technology?For example, you can have a goal to optimize the use of real-time data to improve patient care, but also additional goals for developing a comprehensive welfare program for employees or trust in the community, improving your communication.Safety, quality, patient satisfaction, humans and finances should be taken into consideration.

56 Examples of Examples Strategic Objectives

Below you will find a practical list of the 56 strategic objectives examples.In each section, there are detailed definitions.

56 Examples of strategic objectives for the copy of your company |Clearpoint strategy (1)

Although you can use it for inspiration, we do not simply recommend to double you to your strategy without thinking.Use this list of goals to get brainstorming which is most important to your industry and your specific strategy.Then create several goals that best represent your organization.

Note: As the following objectives reflect different strategies, we provide some ideas for adapting these examples in all definitions.

Financial objectives

Financial goals are usually written as financial goals.When choosing and creating your financial goals, you can overcome what you want to achieve within the time of your financiallyStrategic planeExamples of strategic objectives for this perspective are:

  1. Cultivate shareholders: The main objective of your organization may be to increase the value of your organization to your shareholders, stakeholders or owners.The value can be defined in many ways, so this would have to be clearly defined.
  2. Profits per action grows: This goal implies that your organization tries to increase your income or profits.For listed companies, a common way to analyze this is to analyze the "result per action".This can be measured quarterly and/or annually.
  3. Increase the sales: Sales represent the growth of your company, so that increased income is a sign of the company's health.You can make this more specific by defining the revenue of a car's area of your business.
  4. Manage costs: On the other hand, the costs or expenses are in your company.If you grow (or shrink), you should carefully manage costs - so that this can be an important goal for you.
  5. Keep an appropriate financial lever: Many organizations use debts - another word for financial leverage - as an important financial instrument.
  6. MAKE SAFE COOKING CLASSIFICATIONS: For some organizations, title rates are a sign of healthy finances.This is a regular goal for a scorecard in the public sector.
  7. Budget of this budget: A balanced budget reflects the discipline of good planning, budgeting and management.
  8. Ensure financial sustainability: If your business is in growth mode or has an uncertain economic environment, you should be sure it will remain financially stable.Times of goods This means looking for external sources of income or appropriate administrative costs for your business.
  9. Maintain profitability: This is a solid higher level objective that shows the balance between income and expenses.If your organization invests to grow, you can see a goal like this to regulate how much you can invest.
  10. Diversify and increase sales flows: Some companies receive revenue from various sources or products and services.They set a goal to increase revenue in different areas to ensure that the organization is stable and not subject to risk in connection with only one source of income.

Although all the above goals to maintain a stable financial base for your business are valuable, the most obvious strategic levers are:

  • Increase the sales
  • Manage costs
  • Maintain profitability

However, other objectives may be applicable, especially if your organization is not necessary to be profitable, but simply to improve the financial position.The financial objectives you have chosen should advance with the motivations.

Customer objectives

If you take a look at examples of a company's customer goals, you will find that it is usually written as customer goals.

  1. Better value for costs: This means that your customers know that you do not buy the most expensive product or the most expensive - or even the highest quality - but that, but thatYou get the best offer.This may mean that your customers pay less than average and receive an average or above average product.
  2. Wide range of products: This goal works if your strategy is to be able to offer the customer the best product in your class, regardless of price.In the hotel industry, for example, this may reflect the strategy of the four stations or Ritz Carlton.
  3. Reliable products/services: If your organization is proud of the reliability of your product or service, this goal - which it also assumes that you can also address customers who also appreciate this reliability - can be correct to you.This may be in an airline's punctual reliability or indicate the reliable reliability of a printer that creates a high quality edition.
  4. Cross more products: Some organizations - such as banks or office companies - have a sales focusmoreProducts forThe same thingCustomers.This strategy recognizes that they already have customers, but can make money by selling them more.
  5. Market market share: This customer strategy focuses on sales to more customers and thus increases market share.If your organization is, for example, a landscape company, you will probably try to reach more families - or if your organization is a hospital, you will probably want more from the local population use their services.
  6. Increase the proportion of the portfolio: This customer strategy focuses on extractionmorePurchase ofThe same thingCustomers.If you sell fertilizers, for example, you want each customer to acquire a higher percentage of their fertilizer editions with their business and not with their competitors.
  7. Partnership with customers to provide solutions: This strategy reflects the intimacy of customers.Within this strategy, you can provide service -oriented solutions or participate in research and development with your company.The partnership is associated with costs, but promotes more customer loyalty in its organization.
  8. BESTER SERVICE: This strategy shows that you want your customers easily deal with your organization.Customers can choose to work with you, even if you have a product similar to your competitors - simply because your service is better.
  9. Understand my needs: This goal also reflects a strategy for customer intimacy.The customer has a feeling that they understand their needs and therefore selected themselves to their company's products and services because they seek their specific problem or situation.

These three objectives indicate that customers want to meet the most fundamental needs that an organization meets:

  • Reliable products/services
  • Partnership with customers to provide solutions
  • Better cost value

However, you need to understand your own customers to make them happy.To select your customer goals, consider what your customers are looking for and set their goals accordingly.

Internal objectives

The internal perspective usually focuses on the processes in which your organization should be characterized.who wrote in detail about the topic- These examples of business strategy processes can be divided into three areas: innovation, customer intimacy and operational excellence.


  1. More innovative products/services: This goal is for organizations that are proud of constant and state -of art innovation.They would first have to define what they mean by "innovation" and how they innovate in all specific areas.
  2. Differentiate the product: Your organization can use this goal if you are in an environment where the customer cannot recognize the difference between your business and the product of another company.To develop the product or service.
  3. Innovate a certain amount of innovation: Sometimes companies use this goal to promote research and development investments or other innovative activities.This goal can be used in a strategy if a change in investments in the innovation category.
  4. Increase the percentage of sales of new products: Similar to investment in innovation, this goal focuses on the result your organization wants to achieve.It forces you to be constantly innovative, even with your most successful products.
  5. Improving or focusing research and development (F&E): This goal is focused on certain innovations.If you are an organization with multiple product lines, you may want to concentrate your innovation on one product line through another.Deleting the specific direction can be very useful in its purpose.
  6. Purchase new customers of innovative offers: This goal is concentratedReasonYou focus on innovation.For example, you can be innovative to enter a new market or attract customers that may not be able to achieve with your current offers.

All goals on the list above help in measuring innovations in general.However, there are numerous innovations.Throwing objectives should reflect their specific approach.To improve the service.Press the desired innovation goal, which is best suited to you.

Customer service

  1. Great customer service: Set what means great customer service in your organization is a way to define the standard and communicate internally.For example, for example, if you want to offer a proactive touch or support resolution or if you want to support or support phone, focus on the site.
  2. Improve customer service: If your organization has a problem with good customer service, you may want to focus on improvements in it.The problem that your business has probably is in a particular area;Therefore, this goal should be in this specific call center or focus on the reactive support you offer.
  3. Invest in customer management: This goal is usually used when your strategy is more focused on customer management processes than in the past.
  4. Partnership with customers to design solutions: Some organizations focus on the formation of nearby partnerships with their customers.If your business is an architectural company or custom software developer company, this can be a good goal to ensure you work with your customers to design critical solutions.
  5. Improve customer satisfaction: If customer satisfaction in your business is of crucial importance, this can be a good goal.As is general, the definition for your organization should focus more on certain areas of satisfaction you focus on.
  6. Improve customer loyalty: If your organization wants to focus on the connection of current customers, this goal can work for you.You will probably wish to determine measures and projects for certain activities to receive customers.
  7. Develop and use a customer database: This is a specific goal that focuses on the implementation of a large project, such as a CRM (customer relationship management) system, which can take years.

Creating customer service goals is a way to ensure your business continually keeps focus on this decisive area.In addition to the goals listed above, which aspects of customer service are most relevant to your organization.Improve functionality or if you sell product software, improve your customer's office process.

Operational Excellence

  1. Reduce costs annually at a certain value: This goal focuses on cost reduction - usually costs within a product or service that is an offer (to make this specific product or service more effective).You can also focus on your company's indirect costs.
  2. Reduce waste in a certain amount: If your organization uses many prime stories, a typical goal is to reduce the waste of this process.This usually leads to considerable cost savings.
  3. Invest in all quality management: Total Quality Management (TQM) reflects a quality improvement process, which may mean things become more efficient or more effective.This goal is used in organizations that have implemented (or implement).
  4. Reduce error rates: This goal applies to organizations with many repeatable processes.This leads to Six Sigma projects and sometimes the result is just a focus on defining processes so that employees can adhere to these processes.
  5. IMPROVEMENT AND MAINTENANCE OF WORK SAFETY: If your organization uses strong devices, chemicals, mechanical parts or machines, it is a good goal to focus on job safety.Improvement of it can reduce costs and improve job satisfaction.
  6. Reduce energy consumption per unit of production: If your organization consumes a considerable amount of energy, it can be an effective and important strategy to reduce it to reduce it.
  7. Use physical facilities: In retail organizations, this may mean focusing on a suitable place.Or this may mean finding unused assets and using them or rents them to others for use.
  8. Optimize business processes simplifications.
  9. Increase the reliability of operations: If your organization has little reliability, this goal encourages management to verify investments and process changes that can increase this reliability.

Sometimes the goals of operational excellence can be very vague and related to "excellent" or "world -class" processes or "powerful" teams.All the objectives mentioned above are specific and are connected to different aspects of performance.To skip operational excellence goals, it is important to invest time and resources in this area!Efficiency and cost efficiency are crucial to remain competitive, and the achievement of these goals can have a positive effect on your business growth.

RegulatorIsch (opcional)

  1. Safe compliance: In a regulated environment, there may be many rules that you should follow, even if it doesn't look strategic.They are often referred to as "strategic goals" to ensure that no one runs the corners.
  2. Increase recycling: This is a self -eyeed goal, but can sometimes be used for all aspects of waste.Depending on the organization, there are rules of compliance to achieve this.
  3. Improve reports and transparency: Organizations that are currently inserting in a regulatory environment or trying to change their business model to cover contract requirements may find that they need to improve or change their reports to create better cost accounting or just to do their actions.
  4. Increase public relations in the community: It is important that some organizations are seen as part of the community.This applies in particular to organizations that sell a need in the community or create any kind of negative externality (such as environmental pollution).
  5. Optimize the tax frame: If you are a regulated organization in an incentive environment, you may need to ensure that you have the correct controls to avoid a single or systematic fraud.

If your business is part of a sector in which regulations apply, you may not only maintain compliance compliance, but it can also help grow regulatory goals.Objectives!) Goals in this area can apply to everything, from increasing responsibility to implementing risk management plans to tighten compliance processes.

Learning and Growth Objectives (L&G)

Learning and growth goals are concentrated on the skills, culture and ability of the organization.

  1. Improve technical and analytical skills: With the growing progress of computers and technical innovations that affect all sectors, this is a common goal for some organizations.Specific technical skills - or a more specific definition - may be included in objective names.
  2. Improve a certain skill: This can be seen in a goal if an organization is affected by a new competitive environment or trying to deal with a new market.Replace the high -technical skills.
  3. Create a performance -oriented culture: This goal can be used if your organization tries to change your culture to one that focuses more on management or performance incentives.This goal is very much in governmental and non -profit organizations.
  4. IMPROVEMENT OF PRODUCTIVITY WITH CROSS: Big companies see cooperation synergies, but they want to encourage employees to help.For example, a bank with multiple products or a multinational company can use this goal with multiple lines of business.
  5. Invest in tools to make the team more productive: If your organization has the right team, but the team does not have the right tools for work, this can be a critical goal.
  6. Improvement of employee loyalty: This goal is often in learning and growth and can focus on skills, culture, payment and the entire work environment.
  7. Tighten and keep the best people: This is a good "beginner destination" if your organization is currently using Balanced Scorecard and finally objective you can become more accurate, facing these challenges.
  8. Build powerful teams: If teamwork is of crucial importance in your organization, see this goal.It can be difficult to measure, so you should think if it'sencouraging TeamsorSpecify Teamwork.
  9. Maintaining guidance in the organization: Some companies are asking for a comprehensive guidance in the organization, which can occur through common goals or common incentive programs where guidance is important.
  10. Develop management skills and team potential: Many organizations recognize that they are good at hiring people, but not developing them with good managers.If this is something your business wants to change is important.

Learning and growth goals support the employees responsible for performing their strategy, which makes this category extremely valuable.

  • Skills to improve
  • Tighten and keep the best people

To use the best of these goals, set aside time to evaluate the specific functions needed to achieve extraordinary performance in your companyyourThe growth of the company - and at the same time improve employee satisfaction.

If you have any questions about which of these strategic objectives may work for you, give you a line.We will be happy to help.


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