56 Examples of strategic objectives for the copy of your company |Clearpoint strategy (2023)

Strategic goals are statements that indicate what is critical or important in your organizational strategyIn other words, you are goals that you want to achieve in a certain period from 3 to 5 years.Your goals link your measures and initiatives.Goals are an essential part of theirFrom balanced indicators- together with measures and initiatives.

This list of strategic goals should help you think about the different types of goals that can work better in your organization.Choose the right for your organization.After you have received your list of goals, you should choose oneSoftware -ToolTo help him accompany his progress.

Select the strategic goals that are best suited for you

Here are some practical advice based on years of experience: do not set your scorecard 56 goals - that's too much.You have to choose and choose.How to create themHere.But how do you know which goals are suitable for your company?It depends on your industry and your strategy.

Use this list of goals to discuss what is most important for your industry, and your specific strategy and then create a number of goals that best represent your organization.

Strategic goals based on your industry

Which business are you in?If you work in a rapidly growing sector, technical services or constructions, you should select goals that correspond to your growth goals and involve movement in a positive direction.This can, for example, include the introduction of A new product or increased gross turnover next year.If you are in a slow growth sector such as sugar production or produced charcoal energy generation, choose the goals of the company that focus on the protection of your assets and management of expenses, e.g.certain percentage.

Strategic goals based on their strategy

What is your strategy in your industry?Two similar companies in the same sector can have two very different strategies.This strategy determines the goals that you will define as well as your industry (here you are6 tips from strategic planning expertsConsider while going through the process.)

To further explain: Here you will find an example of business goals based on strategy.Pernse in two financial services companies: Goldman Sachs and E*Trade.AMBOS deal with customer financing and investments, but (overall) Goldman Sachs prioritizes personal and high roof relationships during e*commercial value high tech and self -service relationships.As a result, both organizations undoubtedly have different goals.From a marketing perspective, Goldman Sachs can concentrate on references and connections and the trade in social media and to define Goldman Sachs Sachs on the basis of the relationship between storage and customers as well as trading techniques of skills and product development.

Your company may have the same mission and the same purpose as another, but if another approach is necessary to achieve this goal, you must have a unique series of strategic goals.

Strategic goals for communities

It is not unusual to know about your specific socio -economic situation. Yes - virtual communities have goals based on the budget balance and the security improvement.The most successful cities refine these goals.The budget requires more focus than public services?Street crime or retail crime is more security problem?The selection of goals that act as answers to such questions are the most strategic (and most successful) approach for the cities.

It is also important to note Gulf recognized that if oil pollution occurs, a dependency on tourism occurs.You need a more resilient economy to build a healthy community.In summary, the municipal goals must be diverse enoughSupport for economic and ecological changes.

Strategic goals for medical support

The health sector is constantly changing.However, it is crucial that health organizations also develop further with certain external factors - medical practices, technology and state regulations.You can always predict the future.strategic planningThis is the best way to set a course of excellence, whereby possible changes can be taken into account in the coming years.

Economic trends, government guidelines and technological progress can help to provide the context for the goals of medical care, but every organization has to consider what strategically does.Obviously you want great health results, but where to fit finances?Your team, skills and technology, for example, can use the real-time data to improve patient care, but also additional goals for the development of a comprehensive well-being program for employees or trust in the community, improvement of your communication.Security, quality and patient satisfaction People and finance are all important areas.

56 examples of strategic goals

Below you will find a useful list of 56 examples of strategic goals.There are detailed definitions in each section.

56 Examples of strategic objectives for the copy of your company |Clearpoint strategy (1)

Although you can use it for inspiration, we do not simply recommend double it for your strategy without thinking a little.Use this list of goals to discuss what is most important for your industry and your specific strategy.Set of goals that best represent your organization.

Note: If the following goals reflect different strategies, we give some ideas on how to adapt these examples in any definition.

Financial goals

Financial goals are usually written as financial goals.By selecting and creating your financial goals, you will be financially superior within the time of your timeStrategic levelExamples of strategic goals for this perspective are:

  1. Increase the shareholder value: The main goal of your organization may be to increase the value of your organization for your shareholders, interest groups or owners.The value can be defined in many ways, so this must be clearly defined.
  2. Round: This goal implies that your organization tries to increase your income or profit.For listed companies, a common way to analyze this can be analyzed by "profits after measures".This can be measured quarterly and/or annually.
  3. Increase the recipe: Sales represent your company's growth so that the income is a health signal of the company.You can make this more specific by define the income of a care provider area in your company.
  4. Manage costs: On the other hand, the costs or expenses are in your company.If you grow (or shrink), you must carefully manage the costs - so that this can be an important goal for you.
  5. Keep an appropriate financial lever: Many organizations use debts - another word for the financial leverage - as an important financial instrument.There can be an ideal amount of debts that you want to stay inside.
  6. Guarantee cheap title classifications: For some organizations, title classifications are a sign of healthy finances.This is a regular goal for a scorecard from the public sector.
  7. Balancing the budget: A balanced budget reflects the discipline of good planning, budgeting and management.It is also one that can usually be seen in the public sector or in departments or departments of other organizations.
  8. Ensure financial sustainability: If your company is in growth mode or has an uncertain economic environment, you must make sure that it remains financially stable.Sometimes this means that they are looking for external sources of revenue or manage appropriate costs for their business.
  9. Maintain profitability: This is a solid goal at a higher level that shows the balance between income and expenses.If your company invests in growth, you can look for such a goal to rule how much you can invest.
  10. Diversify and increase sales streams: Some organizations receive income from different sources or products and services.You have set the goal to increase sales in different areas to ensure that the organization is stable and is not subject to the risks that are only associated with an income flow.

Although all the above goals are valuable to maintain a stable financial basis for your company, the most obvious strategic levers are:

  • Increase the recipe
  • Manage costs
  • Maintain profitability

However, other goals can be applicable, especially if your company is not motivated by the need to be profitable, but only resources the improvement of your financial position?These motivations should increase the financial goals you have chosen.

Customer goals

By analyzing examples of a company's customer goals, you will find that you are normally written as customer goals.Sometimes they are written in the form of a sentence or an explanation that a customer would say about their product or service when speaking.

  1. Better value for the costs: This means that your customers know that you do not buy the most expensive product or the most expensive service - or even the highest quality - but not thatYou get the best offerThis can mean that your customers pay less on average and receive an average or above -average product.
  2. Wide range of products: This goal works in such a way that your strategy can offer the customer the best product in your class, regardless of the price.In the hotel industry, for example, this can reflect the strategy of the four stations or Ritz Carlton.
  3. Reliable products/services: If your organization is proud of the reliability of your product or service, this goal - which you can point out that you seize customers who also appreciate this reliability - may be suitable for you.This can reliably specify the punctual reliability of an airline or reliability reliability of a printer that creates high -quality edition.
  4. Sale to sell more products: Some organizations - such as banks or office companies - focus on salesmoreProducts for theThe same thingCustomers.This strategy acknowledges that you already have customers but can earn more money with the sale.
  5. Increase the market share: This customer strategy focuses on the sale of more customers and thus increases the market share.For example, if your company is a landscape company, you will probably try to reach more families - or if your company is a hospital, you probably want you to use more than local population.
  6. Increase the participation of portfolio: This customer strategy focuses on winningmorePurchase ofThe same thingCustomers.For example, if you sell fertilizers, you want each customer to buy a larger percentage of its fertilizer costs in his organization and not with his competitors.
  7. Partnership with customers to provide solutions: This strategy reflects the intimacy of customers.As part of this strategy, you can offer service -oriented solutions or get customers to participate in research and development with your company.The partnership has costs, but tends to promote more customer loyalty in your company.
  8. Bester Service: This strategy shows that you want your customers to easily cope with your organization.Customers can choose to work with you, even if you have a product similar to your competitors - simply because your service is better.
  9. Understand my needs: This goal also reflects the strategy of customer intimacy.The customer believes that they understand their needs.So select your company's products and services because it is aimed at your specific problem or your situation.

These three goals indicate that the most basic needs that customers want to meet an organization:

  • Reliable products/services
  • Partnership with customers to provide solutions
  • Better value for the costs

However, you have to understand your own customers to make them happy.To choose your customer's goals, consider what your customers are looking for and determine your goals accordingly.

Internal goals

The internal perspective usually focuses on the processes in which your organization should stand out.According to Michael Treacy and Fred Wiersema -Who wrote in detail on this topic- These examples of business strategy processes can be divided into three areas: innovation, customer intimacy and operational excellence.


  1. More innovative products/services: This goal is for organizations that are proud of constant innovations and cutting.
  2. Differentiate the product: Your organization can use this goal if you are in an environment in which the customer cannot say the difference between your organization and the product of another organization.You ask your organization to develop new services related to the product or new differentiation functions, products or services.
  3. Invest a certain innovation: Sometimes companies use such a goal to increase investments in research and development or other innovative activities.This goal can be used in a strategy if you signal a change in investments to the innovation category.
  4. Increase the percentage of sales of new products: Similar to investments in innovation, this goal focuses on the result that your company expects.This strength that you constantly innovate you even in your most successful products.
  5. Improving or focusing research and development (F&E): This goal focuses on certain innovations.If you are an organization with several product lines, you should concentrate your innovation on one product line on another.If you call up the specific direction, this can be very useful in your goal.
  6. Purchase of new customers of innovative offers: This goal is concentratedReasonThey focus on innovation.For example, you can be innovative to insert a new market or attract customers who may not be able to achieve your current offers.

All goals on the list above help to measure innovations in general.However, there are numerous options for innovation.Your goals should reflect your specific approach.You try to achieve a performance goal with your product or to improve or improve or improve the quality of a specific product or the quality of a specific product.The service, for example, expresses the goal of the desired innovation in the best way for you.

Customer service

  1. Great customer service: Define what the great customer service in your organization means is a way to define the standard and communicate internally.For example, improve whether you want to offer a solution or proactive support or whether you want to concentrate on telephone support or locally.
  2. Improve customer service: If your organization has a problem with good customer service, you may want to concentrate on improvements.The problem that your company is likely to be in a certain area. This goal should concentrate on this special call center or the reactive support you have provided.
  3. Invest in customer management: This goal is usually used when your strategy is more concentrated on customer management processes than in the past.
  4. Partnership with customers to design solutions: Some organizations focus on training close partnerships with their customers.If your company is an architecture company or a personalized software developer company, this can be a good goal to ensure that you work with your customers to design critical solutions.
  5. Improve customer satisfaction: If customer satisfaction in your company is of fundamental importance, this can be a good goal of improvement.In order to be general, the definition for your company has to focus more on specific satisfaction areas in which you concentrate.
  6. Improve customer loyalty: If your company wants to concentrate on binding current customers, this goal can work for you.You will probably want to define measures and projects for certain activities in order to receive customers.
  7. Develop and use a customer database: This is a specific goal that focuses on implementing a large project such as a customer relationship management system (CRM), which can take years.

Creating customer service goals is a way to ensure that your company continuously focuses on this crucial area.In addition to the goals listed above, you should consider which aspects of customer service are most relevant for your company.If you sell a software product, improve the customer integration process.As internal processes, your customers, faster.

Operative excellence

  1. Reduce the costs annually by a certain value: This goal is to concentrate on the cost reduction - practically a product or service that represents an offer (to make this specific product or this service more effective).It can also concentrate on reducing indirect costs in your company.
  2. Reduce waste in a certain amount: If your organization uses many main stories, it is a typical goal to reduce the waste of this process.This usually leads to considerable cost savings.
  3. Invest in the entire quality management: Total Quality Management (TQM) reflects a process for quality improvement, which can mean that it becomes more efficient or more effective.This goal is used in organizations that implemented (or implement) TQM.
  4. Reduce error rates: This goal applies to organizations with many repeatable processes.Sometimes this leads to six Sigma projects and sometimes the result is just a focus on the definition of processes so that the team can adhere to these processes.
  5. Improvement and keep the security at work: If your organization uses strong devices, chemicals, mechanical parts or machines, the focus on safety at work is a good goal.
  6. Reduce the energy consumption per production unit: If your organization consumes a considerable amount of energy, it can be an effective and important strategy to reduce this to reduce this.
  7. Use physical physical facilities: In retail organizations, this can mean concentrating on a suitable location for business."This can mean that unused assets are found and they are used/sold/they are used to others for use on others.
  8. Update the main business processes: Many complex organizations have very long and longer processes that have developed over many years.If your organization analyzes these processes, this can be an essential goal for you.
  9. Increase the reliability of the operations: If your organization has little reliability, such a goal encourages management, investments and changes in processes that can increase this reliability.

Sometimes the goals for operational excellence can be very vague and refer to "excellent" or "first -class" processes or "high -performance" teams.All above are specific and associated with different aspects of performance.And while they can be tried to skip operational excellence goals, it is important to invest time and resources in this area!Efficiency and cost efficiency are important to remain competitive, and the achievement of these goals can have a positive effect on your growth company.

Regulatorisch (optional)

  1. Secure conformity: In a regulated environment, there can be many rules that you have to follow, even if you don't seem strategic.They are often referred to as "strategic goals" to ensure that nobody runs the corners.
  2. Increase recycling: This is a self -eyed goal, but sometimes it can apply to all aspects of the waste.Depending on the organization, there are rules of conformity so that this happens.
  3. Improve reports and transparency: Organizations that only enter into a regulatory environment that try to change your business model so that you meet the contract requirements may be of the opinion that you have to improve, improve or changeTo achieve better cost accounting, or just make your actions clearer.
  4. Increase the range of the community: For some organizations, it is important to be seen as part of the community.This applies in particular to organizations that sell a need in the community or create any kind of negative externality (such as environmental pollution).
  5. Optimize the control structure: If you are a regulated organization in an incentive environment, you may have to ensure that you have the correct controls to avoid a unique or systematic fraud.

If your organization makes part of a sector for which it is used, the creation of regulatory goals not only helps to stay in accordance with it, but can also help you grow.(Finding a better way to stay up to date with new regulations can be a goal, a goal can be in itself!) Goals in this area can apply to everything that increased responsibility to the implementation of risk management plans for simplificationThe compliance processes is.

Learning and growth goals (L&G)

Learning and growth goals focus on skills, culture and organization capacity.

  1. Improve the technical and analytical skills: With the growing development of computers and technical innovations that affect all sectors, this is a common goal for some organizations.Specific technical ligaments - or a more specific definition - can be included in the objective names.
  2. Improve a certain ability: This can be seen in one goal when an organization is affected by a new competitive environment or tries to approach a new market.
  3. Create a service that focuses on the performance: This goal can be used if your organization tries to change your culture into one that focuses more on performance management or incentives.This goal appears a lot in state and non -beneficial organizations.
  4. Improvement of productivity with multifunctional teams: Large companies see synergies of cooperation, but want to encourage the team to help.A bank with several products or a multinational company with various business areas can use this goal.
  5. Invest in tools to make the team more productive: If your organization has the right team, but the team does not have the right tools for work, this can be a critical goal.
  6. Improvement of employee loyalty: This goal is often in learning and growth and can concentrate on skills, culture, payment and general work environment.
  7. Tighten and keep the best people: This is a good "beginner's destination" when your organization uses balanced scorecard.For the end, you need a good plan to hire how many employees you need and what the biggest challenges in relation to the bond are.You can then become more specific for this goal and place these challenges.
  8. Build high -performance teams: If teamwork is of crucial importance in your organization, take this goal into account.It can be difficult to measure, then you should think if it isencouraging TeamsorSend teamwork.
  9. Keep the orientation throughout the organization: Some companies need a comprehensive orientation in the entire organization, which can be seen through common goals or common incentive programs in which the orientation is important.
  10. Develop leadership qualities and team potential: Many organizations recognize that they can hire people well, but do not develop them in good managers.If this is something that your company wants to change, this goal is important.

Learning and growth goals support the employees who are responsible for carrying out their strategy, which makes this category extremely valuable.The classic goals in this area are:

  • Skills to improve
  • Improvement of productivity with multifunctional teams
  • Tighten and keep the best people

To use the best of these goals, take the time to evaluate the specific resources required to offer an extraordinary performance in your company.This helps you to formulate more specific goals that impart the skills necessary for the support,yourCorporate growth - and at the same time improve the satisfaction of the employees.

If you have any questions about which of these strategic goals can work for you, send a line to you.We're here to help.


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