20 Primerica Interview Questions and Answers (2023)

When you apply for a position with Primerica, you can expect to be asked a combination of general and company-specific interview questions.

Company-specific interview questions are designed to test your knowledge of Primerica's products, services, and business model. They are also a way for interviewers to gauge your fit with the company culture.

To help you prepare, we've compiled a list of common Primerica interview questions and answers.

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The application process at Primerica is generally fast and efficient. Most applicants report being contacted within a few days of applying, and interviews are usually scheduled shortly thereafter. The interviews themselves are usually pretty standard, with nothing out of the ordinary. However, some applicants have reported feeling like they are being offered life insurance or a business opportunity rather than being interviewed for a job. Overall, the experience is generally positive, although some applicants found the process a little bumpy.

1. Tell me about a time when you went above and beyond for a client.

This question is a great way to show your interviewer that you are willing to go the extra mile for customers. It also shows them how much you care about helping others and making their lives better. When answering this question, think about a time when you went above and beyond for a client and helped them achieve financial success.

Example:“I had a client who was struggling with debt. He was in his 50s and had never really learned how to manage money. I spent hours on the phone with him discussing various budgeting strategies and ways he could pay off his debt faster. Finally, he took my advice and paid off all his debts in six months. He even started saving money every month.”

2. What philosophy do you follow in wealth management?

This question is an opportunity to demonstrate your industry knowledge and customer focus. Your response should include a brief summary of what you think about wealth management, including any philosophy or strategy that has helped you in the past.

Example:"I believe that everyone has the ability to become wealthy by making wise financial decisions. I also believe that it is important to help people understand their current situation before making recommendations for changes. For example, I would first ask them what their goals are and then I would walk them through the different options to achieve those goals. This allows me to make sure my clients are aware of all their options so they can make informed decisions.”

3. How do you think Primerica's mission of helping families become adequately protected, debt free, and financially independent aligns with your own personal values?

This question is an opportunity to show the interviewer that you understand Primerica's mission and how it aligns with your own values. In answering this question, consider what personal experiences have shaped your views on financial security and independence.

Example:“I believe in helping families become debt free and financially independent because I know from experience how important it is to be able to support yourself and your family. In my most recent role as a financial advisor, I have helped many clients achieve their goals of becoming debt free and creating savings accounts. It was gratifying to see them take control of their finances and start making wise money decisions.”

4. Describe a challenging financial situation you have dealt with in the past.

This question is an opportunity to show the interviewer that you have experience with difficult financial situations and how you have overcome them. When answering this question, it may be helpful to describe a time when you had to overcome a personal financial challenge, or talk about a time when you helped someone else through a difficult financial situation.

Example:“When I was younger, my parents unexpectedly lost their jobs. We were living paycheck to paycheck back then, so we didn't have much savings to fall back on. My family and I were looking for ways to reduce costs and increase our income. Finally, we found a way to get out of debt and save money. This experience showed me how important it is to have a budget and save money.”

5. Why are you interested in working at Primerica?

This question is a great way for the interviewer to learn more about you as a person and how your personality fits into Primerica's corporate culture. When answering this question, it may be helpful to mention specific aspects of Primerica that appeal to you.

Example:“I am interested in working at Primerica because I believe in the mission statement. The company's mission is to help families achieve financial security by providing insurance and investment products. I love helping people, so I think this role would suit me. I also like that Primerica offers many different ways to build a customer base, including referrals and social media.”

6. If you were hired, how would you sell our products to customers?

This question is an opportunity to show your sales skills and how you would approach selling Primerica products. Your answer should include a specific example of how you would sell the company's financial services to customers.

Example:“First I would listen to the needs of my customers and then I would explain our products in a way that they can understand. For example, if a client wants to save for retirement, he would help create a budget that includes saving money for his future. If they want to pay off their debt, I would help them find ways to reduce expenses so that they can spend more money to pay off their debt. I would also make sure they have the proper insurance coverage.”

7. What do you think it takes to be successful at Primerica?

This question is a great way to show your knowledge of the company culture and what you think it takes to be successful in this role. When responding, be sure to highlight the values ​​that Primerica holds dear and how they align with your own personal values.

Example:“I think Primerica's success is because it can connect with others on a deeper level. I have found that if I can listen to my clients and help them find solutions to their financial problems, I can build lasting relationships with them. This helps me grow my business and achieve my goals.”

8. How would you deal with an angry customer who is not satisfied with Primerica's service?

This question is an opportunity to show your customer service skills and how you would handle a challenging situation. When answering this question, it may help to think about a time when you needed to help a customer who was upset with the service they received from your company or another organization.

Example:“I have been in sales for over five years and have met many customers who were not satisfied with their experience. In these situations, my goal is to listen to the customer without interrupting. I'm trying to understand why they're frustrated and see if there's anything I can do to make things better. If the customer's problem is something I can fix, I will offer solutions to resolve the problem. If not, I will apologize and state that I am committed to providing excellent service."

9. Are you comfortable making cold calls?

Primerica representatives often cold call potential clients. The interviewer wants to know if he is satisfied with this aspect of the job and how he would approach it. If you have experience with cold calling, please describe your process for doing so. If you have no experience, indicate that you are willing to learn.

Example:“I feel very comfortable making cold calls because I have done it in previous positions. When I started my career as a financial advisor, I didn't have a client base. To build my business, I made hundreds of cold calls every day. I found that when people were friendly and positive on the phone, they were more likely to listen and consider what I was offering. Now I am looking for a new opportunity where I can use my skills to help others”.

10. Do you have experience selling insurance or financial services?

This question is a great way for the interviewer to learn more about your background and relationship with Primerica. If you have experience selling insurance or financial services, please explain what type of work you did and why you chose this career. If you don't have direct experience, you can talk about other sales positions you've held in the past.

Example:“I worked as a self-employed contractor for a life insurance company for three years before assuming my current role at ABC Financial Services. My main job was to cold call potential customers to sell them our products. I have also helped existing clients with their questions and concerns about their policies.”

11. Give an example of a time when you had to solve a problem that was not easy. How did you approach the problem?

This question is an opportunity to show your problem solving skills. It's important for salespeople to be able to solve problems quickly and efficiently, so employers want to see that you can do it in a previous role.

Example:“In my last role as a financial advisor, I had a client who was interested in investing but didn't know where to start. They were overwhelmed by all the information they heard from me and other consultants. I took some time to explain how investing works and what types of investments are available. I then helped them narrow down their options based on their goals and risk appetite. After determining which investment would be best for them, I explained why it was a good fit and answered any questions they had.”

12. Can you tell us about a time when you were working on a team project and there was a conflict, how did you handle it?

Primerica is a company that values ​​teamwork and collaboration. Therefore, they want to know how you will deal with conflicts in the workplace. This question can help you determine if you have experience in conflict resolution.

Example:“In my last position as an insurance agent, I worked with two other agents on a team project. We've all had a job selling life insurance policies to clients who had just lost a family member. The three of us did not agree on which policy would be the best for each client. Instead of arguing or trying to convince ourselves, we decided to call our manager to get his opinion. They helped us find a solution that works for everyone.”

13. What qualities do you think are the most important when building relationships with your customers?

Primerica representatives are expected to build strong relationships with their clients. The interviewer may ask this question to learn more about your customer service skills and how you would approach them in a way that is beneficial to both the customer and Primerica. In your answer, try to emphasize qualities like empathy, patience, and respect.

Example:“I think the most important quality in building customer relationships is empathy. I think it's important to understand what they're going through before offering any advice or solutions. It also helps me to be patient because sometimes people need time to process information. Finally, I consider it important to show respect to my clients by listening to them and not being intrusive.”

14. Have you ever been involved in recruiting new employees?

This question can help the interviewer understand your recruiting experience and how you might approach it in this role. If you were not involved in recruiting, you should describe a time when you helped someone find a job or helped them find a job.

Example:“In my last role as a financial advisor, I was responsible for recruiting new advisors to our team. I would first look at resumes and applications to see who has the most relevant qualifications for the position. I would then schedule interviews with these applicants and meet with each one individually to discuss their background, goals, and interest in working with us. After that, I would bring in other members of the management team to interview the applicant before making a final decision."

15. How would you describe your management style?

Primerica is a distribution company, so it is important that you have strong leadership skills. Your interviewer may ask you this question to see if your leadership style fits with the company culture. To answer this question, think about how you lead others in your current role. Consider describing some specific strategies you use to motivate and inspire your team members.

Example:“I think my management style is collaborative. Before making any decisions, I like to get input from everyone on my team. This helps me ensure that we are all working towards the same goal. I also value transparency, which means that I am always honest with my team members. If there are any issues or concerns I try to address them as soon as possible. By being open and honest, I hope to build trust in my team."

16. Describe your experience in a fast-paced environment.

Primerica is a company that requires its employees to work quickly and efficiently. This question helps the interviewer determine if you have experience working in such an environment and how you handle it. Use your answer to highlight your ability to multitask and prioritize tasks effectively.

Example:“In my previous role, I worked with a team of five other financial advisors, all with different client bases. We were expected to make at least one sale per day, which required us to work quickly and efficiently. I'm used to working on multiple projects at the same time, so I've been able to balance my time between making sales calls, prospecting, and serving customers."

17. How do you keep abreast of changes in the financial market?

Primerica is a financial services company, so it's important to keep up with market changes. This question helps employers understand how much effort you have put into your career and whether you are likely to leave soon after you start. Your answer should show that you are interested in learning about new developments in the industry.

Example:“My career matters to me, so I read articles and watch videos from trusted sources. I also subscribe to newsletters and alerts from companies like Forbes and Market Watch. I find this information useful because it gives me ideas about what types of customers might be interested in your products.”

18. Would you say you are more of a leader or a follower?

This question is a great way to determine how you would fit into Primerica's corporate culture. The company values ​​teamwork and collaboration, so it's important that you can work well with others. In answering this question, try to emphasize your ability to lead when necessary, while also emphasizing your willingness to follow the lead of others.

Example:“I think I am both a leader and a follower. In my previous role as an insurance agent, I was responsible for leading my sales team. However, I have always made sure to listen to my manager's advice and feedback. I think it's important to be open to new ideas and perspectives from everyone."

19. Do you think you are convincing?

This question is a way for the interviewer to assess your ability to sell financial products. Since Primerica representatives are salespeople, it is important to be able to convince others of the value of your services. To answer this question, think about how you convinced someone to do something or buy something in the past.

Example:“I consider myself persuasive because I have experience selling things. In my last job as a waitress in a restaurant, I had to convince customers to order more food and drinks in order to meet my sales goals. I also sold a few items on eBay when I was younger, which helped me develop my powers of persuasion."

20. We want to make sure we hire people who will help drive the business forward. Where do you see yourself in five years?

This question is a great way to see how ambitious the candidate is. Primerica is looking for people who are willing to work hard and grow with the company. This shows that you are looking for long-term success, which is what you want. When answering this question, be sure to show your desire to succeed in this position.

Example:“I look forward to working here at Primerica in five years. I hope I've worked my way up through the ranks by then. I would like to lead a team of financial advisors until then."